Smart owners TV and streaming sticks operating Rocko OS are already conditional Video ads on home screen. Now, Roko is examining how it looks if he has taken things one step forward and forced people to watch the video ad game before going to the OS home screen.
Stop users see reports of watching video ads automatically before they appear to appear online this week. For example, a Reddit user, Posted Yesterday: “I just turned on my stop and got an ad for a movie, before I regularly stop on the home screen.” Several outward users reported watching the film’s ad Mona 2. Advertising has a close option, but some users have not seen it.
When arrived for the comment, Roko’s spokesperson shared a company statement that confirms that auto -playing ads are expected, but at this time, the stop is not a permanent part of the OS. Instead, Roko claimed, it was just trying to advertise.
Roco’s representative said that in the business of Roku, “design, navigation, content and our first -class advertising products require permanent testing and innovation,” he added: “Our recent test is just the latest example, because we find new ways to exhibit brands and programming while we still provide a pleasant and easy -to -use experience.”
Roko did not respond to requests to comment on whether he intends to make auto playing ads permanent, which devices are affected, why Roco decided to use auto playing ads, or customer response.
“Unacceptable”
Most of the comments that ARS Technica has reviewed about the “test” of marketing, most of the comments suggest that if the software wants them to see that it compels them to see an advertisement before they get this content, users will get rid of their stop device.
The user on the stop Community Forum “I hope it was a flok that I put all my Amazon boxes in the trash.
Forum users who disturb this change are permanently called advertising “unacceptable” and “interference.”
If the burden of your advertisement on customer devices extends with steel images to ads from growing pictures With soundIt will test the limits of consumers. Some who have tolerated a static image on the neglected section of their screen may not be as accepting more disturbing advertising forms.
“I can accept the static ad by the commercial,” said a redidator.
As the budget streaming hardware brand, Roko is known to advance the limits on advertising. Rocko has also gone to apply for a patent for this technology that shows Ads on anything that you plug in your TV (Rocko has never really implemented this ability).
In addition to Roko, low advertising smart TV platforms are available. But in general, this is happening Hardly hard Avoid ads for smart TV users. All TV Manufacturers, Budget brands to PremiumAre Increased dependence on advertising And Tracking As a ways to promote revenue between falling hardware prices, sales, And innovation And Increase in competition..
This story originally appeared ARS Technica.
